Client projects & website design
Behind the Build: Omuerta’s Interactive Website Experience
Go inside Build Your Soldier™, a custom client project by Jess. Explore the question screens, brand details and ideas for a guided inquiry experience.
A brand you can interact with.
For Omuerta Genetix, I built Build Your Soldier™, a guided catalog experience that carries their identity into the questions, choices and navigation. Here is a closer look at the interface and the thinking behind it.
1 Make the first click feel like part of the brand.
The opening invitation is “Begin Recruitment.” That small piece of wording introduces the project’s theme before the first question appears. It sets up an experience with its own voice.
The purple interface, bright lime accents, themed icons and bold headings carry that voice through the tool. Creativity shows up in the interaction as well as the artwork.
2 Break the information into clear choices.
The first question screen groups preferences into a set of visual buttons. Visitors can select up to three options. A short instruction explains the limit, and the progress bar shows that this is one step in a larger journey.
Look closer: three design decisions in this screen
- One topic at a time: the screen gives visitors a focused task.
- Consistent buttons: choices share a shape and visual rhythm, so the interface is easy to scan.
- A strong next action: the lime Continue button stands apart from the quieter Back button.
3 Keep the pattern familiar as the question changes.
The next question asks, “What matters most?” The subject changes, but the layout stays familiar. Visitors can use what they learned on the previous screen instead of figuring out a new interface.
This is the balance I enjoy working on: enough personality to make a feature memorable, with enough consistency to make it usable.
What could this step ask in a service business?
A design studio might ask about a launch date, project priorities or the materials needed. An event business might ask about guest count, location and style. The useful questions come from the conversations the business already has with customers.
4 Give participation a useful next step.
A guided tool can become the beginning of an inquiry journey. For a service business, the answers could help shape a relevant package or a more useful project brief.
An optional email signup could also offer to send a visitor their summary. That would need its own setup, permission language and follow-up plan.
This diagram illustrates a possible service-business funnel. It does not claim that Omuerta’s tool collects email addresses or has produced a measured increase in inquiries or sales. Those outcomes require tracking and evidence.
What do your customers need help figuring out?
That is where a useful custom feature begins. A package builder, project planner or guided service finder can take a familiar customer conversation and give it a thoughtful place on your website.
With URGrafix, I work on the design, wording and functionality together, so the result feels like part of your business.
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