Business ideas
Start small. Make merch people actually want.
A practical first collection for vendors and small businesses, with room to grow into bulk orders.
You don’t need your logo on everything at once. A small collection is easier to show, easier to explain, and easier to learn from. Start with a product your customers already use.
Give each item a job
A crew shirt helps people spot your team. A tote carries a market purchase home. A tumbler can become an everyday reminder of your business. Choose the purpose first, then decide how much branding it needs.
Keep the first collection focused
Try one main design on two or three products. Use a consistent palette and compare how the logo reads on light and dark backgrounds. Small text that works on a flyer may be hard to read on a smaller product.
Test before stocking up
Use mockups to compare ideas, then consider ordering a sample to check the physical product, color, feel, and placement. Customer reactions can help you decide which design deserves a larger order.
Price with the whole picture in mind
Before reselling, account for the product, shipping, packaging, selling fees, and the margin you need. Decide whether the item is meant to earn a profit, reward a loyal customer, or promote your business.
Ask about bulk before you scale
If you’re planning a resale collection or a bigger team order, ask Jess about production options. The right approach depends on the item, artwork, quantity, and deadline. Bulk availability and pricing need a project-specific quote.
Make the rest of your booth match
Merch is only part of the picture. Coordinated product labels, cold cups, and vendor displays can help your business feel consistent from the first glance to the purchase.